Dear Dolphins,

ChellieCampbell, Professional Speaker and Author of The Wealthy Spirit and Zero to Zillionaire has been teaching Financial Stress Reduction® Workshops since 1990. The Wealthy Spirit was a book-of-the-week on the Doctor Laura Schlessinger radio show and a GlobalNet book-of-the-month selection. She has been quoted in Good Housekeeping, Lifetime, Woman's World, and Essence, and more than 30 popular books.

Even when it looks like they are sinking fast…

A few weeks ago, I spoke with a lovely woman who is interested in becoming one of my Certified Dolphin Coaches. She wanted to know if I took American Express. I didn’t, but I said I thought I could sign up pretty quickly and that it was about time I did that. So I called Nova, my Merchant processing company and got the ball rolling. Marica was delightful and said my next step was to call and sign up with American Express.

Again, I got a happy, upbeat customer service representative. As we were chatting, I mentioned that I taught Financial Stress Reduction® Workshops and am the author of Zero to Zillionaire. She told me her mother just bought my book! What a lovely surprise!

I was quite tickled with that of course, and in my next email correspondence with Marica at Nova, I mentioned that happy synchronicity. Marica wrote back:

“Well even funnier… I just heard about the book this weekend!!!”

Providence is working on your behalf when you don’t even know it. Under the radar, the word is spreading about you and your work. Believe that all is well, and all your ships - that you thought were sunk - are still alive and well. They are just waiting in the Karma Harbor for the right moment to sail on home.

Life is amazing. And rich! And wonderful!

May all your ships sail in today—easily and effortlessly—laden with treasures!
Love and blessings,
Chellie

The Business of Books

“Chellie, you’re a successful published author – can I take you to lunch and pick your brain about the book business and how to get my book published?” I can’t tell you how many requests like that I have had since The Wealthy Spirit and Zero to Zillionaire were released in 2002 and 2006 respectively. After awhile, I was getting too fat from all that lunching out, and wrote it all up in a book publishing report (available free to all Dolphin Club members). Here are some interesting book industry statistics from that report:

1. 2% of the 200,000 books published each year become bestsellers.
2. 84% of the bestsellers are published by the 5 largest New York publishers.
3. 2 out of 10 books published make a profit for the publisher.
4. In 2004, 950,000 titles out of the 1.2 million tracked by Nielsen Bookscan sold fewer than 99 copies. Another 200,000 sold fewer than 1,000 copies.
5. Only 25,000 books sold more than 5,000 copies.
6. The average book in America sells about 500 copies.
7. Only 10 books sold more than a million copies in 2004.
8. Fewer than 500 books sold more than 100,000 copies in 2004.
9. The magic number for a book to be considered successful is 10,000. When The Wealthy Spirit reached 12,000 books sold, my editor called me and said, “We’re ready for your next book!” And so I got the contract to write Zero to Zillionaire. The Wealthy Spirit has now sold nearly 20,000 copies and Zero to Zillionaire is approaching the magic number of 10,000 copies sold.

The good news is you don’t have to have a blockbuster like The Da Vinci Code in order to be successful with your books. You only have to sell 5,000 to be in the top 2% of bestselling books. That looks a lot more doable than selling a million, doesn’t it?

Royalties on books usually start at 10% - and unless you have a major publisher, they are now based on wholesale price and not retail, and the reserve against returns is 15-25%. So the odds on making your fortune from a book alone are slim.

Non-fiction books are like business cards. They are my best marketing pieces, help me spread the word about my seminars and professional speaking, and give me oodles of credibility so I can charge good fees for my work. Many times people have signed up for my workshops just because they were fans of my books. They are one of my "multiple streams of income" and I have ideas for more books to come!

Non-fiction book sales are all about PLATFORM. That means, how many people know you are will buy your book? That's why you see so many celebrity books - they have huge platforms and so will sell many more books than an unknown author. That is why Jessica Seinfeld got a book deal for her cookbook when the unknown author who pitched basically the same book 6 months prior to her didn't get a deal. Books are widgets and publishers are manufacturers and their number one goal is to sell a lot of widgets. Never forget that!

Here's some insider info: I was a speaker at a conference in Mexico in October, along with Marci Shimoff, author of 6 Chicken Soup for the Soul books. She is a part of a mastermind group of best-selling speaker-authors that do mailings for each other – you’ve seen the “Be a Bestseller on Amazon” promotions will all the free goodies from other self-help authors, yes? Marci’s announcement about her new book Happy for No Reason, which is a fabulous book, went out to 5 million people! That's what I mean by platform, and why she got a big deal with a major publisher.

But look, she started small, too. She pitched Chicken Soup for the Woman's Soul to Jack Canfield when there wasn't any idea for a series of “Chicken Soup” books – there was only the one book. But she saw a sequel in meditation and called Jack and pitched her idea. Then she built her reputation by speaking and writing more of those titles and I'm guessing not much money in the beginning. Now she commands big speaking fees and gets big advances for her books.

The book business is like every business. People who have made it usually built their brand and their business slowly over time and came into the big money later after years of hard work. Read the biographies of any famous person and you'll find that same story over and over. Faith Hill became famous with her fourth album. Bon Jovi sold his 50th song demo, and the band didn't make any money until their 3rd album. That's why you have to love your work – your goals have to be so juicy that it’s fun just to work towards them! Because that's all that will sustain you through the failures along the road to success. Look at everything as fun and an adventure along the way and you'll be happy and successful every day of your life.
And that’s my secret of happiness.

HOW TO MAKE $200,000 A YEAR AS A WORKSHOP LEADER WITHOUT LEAVING YOUR HOME!

The Financial Stress Reduction® Workshop Certification Program is about to begin! Having created the 8-week Financial Stress Reduction® Workshop in 1990 and taught it for the past 18 years, I have been delighted and amazed at the transformations participants have realized in their lives. People have doubled their incomes in the course, opened successful businesses, paid off debts, gotten married, and left unfulfilling jobs or relationships behind them. Here are a few of the testimonials about the course:

“I have tripled my income and finally got that saving program going. Do not miss this workshop. Give Chellie 8 weeks, do what there is to do in the workshop and you will get huge benefits.”
---Mimi Donaldson, Co-author, Negotiating for Dummies and Bless Your Stress
310-577-0229, www.mimispeaks.com

“When I first took Chellie’s class I was worried that I could not pay my rent. After Chellie’s class, using her principles and my new career direction I doubled my income in the first 6 months and with in two years was a million dollar producer in my industry. The following year I bought my first home that is now worth over 1 million. That’s a long way from the apartment that I didn’t have the rent for. Warning…Only take Chellie class if you want to be financially successful.”
—Gaye Kruger-Ribble, The Company Image, Inc.
818-906-9894, www.TCI4Me.com

“The tenets of Chellie’s The Wealthy Spirit and the Financial Stress Reduction Workshop are absolutely the backbone of my business. Fortunately, I took the class right as I was opening my private practice, and it saved me a lot of the “first-year-in-business-in-the-red blues.” Smartest money I ever paid. My peers are shocked and amazed at how fast I grew my business and how much money I made in thank you for the stand that you are for financial abundance for us all.” Update July, 2006: ”Our sales in 2005 went to $2M and we're on track to do the same in 2006!! Thank you so-o-o much for your brilliant ideas and your ongoing support. You're THE BEST!”
—Charlene Apel, President, Second Opinion Software, LLC
(310) 538-2800 , www.2opinion.com

As the years went by, I wrote two best-selling books published by Sourcebooks - The Wealthy Spirit and Zero to Zillionaire I have received thousands of emails from all over the world declaring that its message helped them with life and money mastery, and many asked how they could participate in a workshop, since they couldn’t come to Los Angeles for 8 weeks. It became clear that I needed to train other people to teach the workshop and now the time is here! Now you can become a Certified Dolphin Leader of the Financial Stress Reduction® Workshop at our first training March 26-30, 2008 at the spectacular Portofino Hotel and Yacht Club in Redondo Beach, CA.

I am so excited to expand the reach and vision of the work and join with you in helping many more people to be happy, successful, and rich! Contact me at Chellie@Chellie.com or 310-476-1622 and I will be happy to help you!

Love and blessings,
Chellie

Find a Financial Stress Reduction® Workshop in Your Area!:

Coming soon from Certified Dolphin Leaders in your area! Watch for announcements of workshops in Irvine , Redondo Beach , Manhattan Beach , Sherman Oaks, Santa Clarita, Santa Monica , and Los Angeles in Southern California and Pleasant Hill in Northern California . Other locations include Phoenix , Arizona ; Clinton , Tennessee ; and Bristol , Connecticut . For information on becoming licensed to teach the course yourself, please email Chellie@Chellie.com or call 310-476-1622 today!

CHELLIE’S UPCOMING APPEARANCES:


Television:
January, 2008 – Chellie was featured on two episodes of Making It! on January 6th and January 20th on KTLA Channel 5 in the Los Angeles area, and was available nationwide on different stations, cable, and DirectTV. She has two one-minute spots in their Secrets of Success series that can be viewed at www.makingit.com. Defining how to “think positive about your money” and how to “send out ships”, both are uplifting and fun!

Live Events:
April 9, 2008 – Chellie will speak for the Manhattan Beach Chamber of Commerce networking luncheon. Contact David Curry at 310-740-0656 for details.

April 30, 2008 – Chellie is the keynote speaker for Merrill Lynch’s conference Live Life on Your Own Terms: financially Secure and in Control being held at the Hilton Hotel in Sacramento , California from 1:00 – 5:00 pm. Contact Judith A. Davidson, CFP at The Davidson Group for more information at Judith_Davidson@ml.com or call 916-774-8053.

Radio and Teleclasses:
February, 2008 – Chellie speaks on How to Choose Goals that Make You Happy as part of Dianne Legro’s teleclass series. Dianne is an amazing speaker and singer, and starred on Broadway in My Fair Lady. You won’t want to miss this one!

Chellie Interviewed by John Assaraf of The Secret – audio now posted at ww.chellie.com under “Press Room”. John and I had a great conversation about money, business, and success – at the end of it, he said, “You're a breath of fresh air! I love your attitude and the wisdom you've imparted around the world."

Chellie appeared with host Carol Allen, author of Love is in the Stars on her radio show. You can listen to the podcast at www.karmaair.com. For more information, visit www.karmaair.com or contact Carol at carol@carolallenastrology.com.

Special offer! You can join for free an extraordinary interview series with myself plus a group of 27 other well known and trusted master teachers who are making life dramatically better and successful for many millions of people. This is your chance for FREE to learn secrets and methods for more success, wealth, health, peacefulness, greater love, higher self esteem, and vital new life energy, along with thousands of dollars in free gifts to you that will support your growth for a lifetime. If you saw the movie “The Secret” or “The Opus”, this teleseries is for you! Click here to register to hear my interview and the interviews with the most trusted and successful self-development teachers today
http://www.speakingsuccessinternational.com/diannelegroteleseminar.html

The Dolphin Club News:
This is one of the best subscription values on the web today! For only $25 per month, you can join with other Dolphin Business Leaders, advertise your products and services, network, and share ideas in our private Forums. Our membership continues to grow, and out web site gets over 100,000 hits per month.

If you want to find a wonderful business professional, be sure to check our listings on the home page at www.chellie.com. Our new bonus gift for April is coming soon from the fabulous Veronica Monet, relationship expert and professional speaker.  If any of you would like to contribute a gift for our members, please email me at Chellie@chellie.com and we’ll give you some great advertising, too. Join the Dolphin Club today at www.chellie.com and get The Wealthy Spirit screensaver, special reports, and extra bonus gifts every month! Call 310-476-1622 or visit www.chellie.com for more information.

OTHER OPPORTUNITIES FROM DOLPHIN FRIENDS:

My colleague Susan Levin of Speaker Services is producing the 3rd annual Speakers’ Summit speakerservices.com/speakerssummit08 in LA on May 2 and 3. I want to make sure you are aware of this stellar event especially if you are a Speaker, Author, Consultant, Coach, Expert or an Entrepreneur who needs to communicate your ideas effectively. Whether you are selling a product, delivering a speech, offering a workshop, designing a proposal or asking for sponsorship.  A great presentation makes the difference .

She has an incredible offer for you.  You can’t afford not to be there.  

Here are a few of the highlights of the Summit:

VIEW THE PROGRAM  http://www.speakerservices.com/speakerssummit08

• PRODUCE presentations that captivate, attract attention, motivate action and get results
• UNLOCK the secrets for spontaneity, communion, comfort and connection
• LEARN new speaking skills and techniques to enhance every presentation
• TAP into new powerful tools and strategies for branding and lead generation
• CREATE solid gold one sheets that work and get you results
• UNCOVER affordable and simple ways to develop info products with the latest cutting edge technology
• MASTER social media content tools ieL Blogging,  Facebook to grow your business
• ATTRACT corporate sponsors for your programs
• CREATE professional proposals that spotlight your assets and land you the big bucks

Your Investment:  $397/$497 at the door

Susan's SPECIAL OFFER FOR MY DOLPHINS:

Bring 2  guests for FREE

Yes, you read it right.

Bring 2 guests and your investment is $132 for 18 hours of training.

Register: speakerservices.com

Back to Top

Opportunity to contribute a story for a new book:

I received this note from my friend, Carol Kline, co-author of Happy for No Reason with Marci Shimoff, and many Chicken Soup for the Soul books.

Dear Chellie,
 
We need some rockin' dog and cat stories for the two new (non-Chicken Soup) pet books that I'm doing with veterinarian Marty Becker and a few others.
 
Please consider sending one (or more) if you can. I'd love to showcase one of your Dolphin writers! 
 
Go to www.theultimatedoglover.com or www.theultimatecatlover.com and check it out.
 
Hope you are well and happy.
 
Wags and purrs,
 
Carol

A LITTLE ABOUT CHELLIE . . .

Chellie Campbell is the creator of the popular Financial Stress Reduction® Workshops, and the author of The Wealthy Spirit and Zero to Zillionaire, both published by Sourcebooks, Inc. She is one of Marci Shimoff's “Happy 100” and I of 18 who wrote a story for Marci’s current NYT bestseller Happy for No Reason . Chellie contributed stories to Jack Canfield’s recent books You’ve Got to Read This Book! and Life Lessons from Chicken Soup for the Soul , and is featured in How to Run Your Business Like a Girl by Elizabeth Cogswell Baskin and Money, A Memoir: Women, Emotions, and Cash by Liz Perle. She is prominently quoted as a financial expert in The Los Angeles Times, Pink, Good Housekeeping, Lifetime, Essence, Woman’s World and more than 35 popular books. For more information, visit her web site www.Chellie.com or email her at Chellie@Chellie.com.

Chellie Campbell
Author, The Wealthy Spirit (Sourcebooks, 2002)
And Zero to Zillionaire (sourcebooks, 2006)
Financial Stress Reduction® Workshops
409 N. Bonhill Road
Los Angeles, CA 90049
310-476-1622
Chellie@Chellie.com
www.chellie.com

"Man has always assumed he was more intelligent than dolphins because he had achieved so much--the wheel, New York, wars, and so on--while all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man for precisely the same reason."--Douglas Adams, The Hitchhiker's Guide to the Galaxy