In This Issue:

• Wealthy Spirit Letter from Chellie
• Article: "Who Picked Your Number "
• The Dolphin Club News and Bonus Offers
• Chellie's TV, Radio, Teleclass, and Live Speaking Appearances

Dear Dolphins,

I hesitated about writing this month’s article. I have gotten a lot of flack from readers in the past when I suggested they raise their prices. One woman wrote that my talking about charging more money in today’s economic climate was “obscene”. I wrote her back an explanation, but I had clearly touched a nerve and she wasn’t having any of it. I should have just written, “You’re broke, right?” Because I’m sure she is. You may be unaware of it, but you declare your financial condition with every opinion you voice.

For those of you who are in business and want to be successful, you are going to have to navigate the choppy waters surrounding the question “How much should I charge for my products and services?” Read the article below - the answer may surprise you!

Love and hugs,
Chellie

Who Picked Your Number

Who Picked Your Number?
If they want what you have, they’ll pay anything to get it. If they don’t want what you have, free isn’t cheap enough.

It’s always very interesting when the topic of pricing arises with the participants in my Financial Stress Reduction® Workshops. People have many issues surrounding charging money for their products and services. The most usual one is that they don’t charge what they really want to charge – they’re afraid to price themselves too high and lose a sale. Especially now during the “Great Recession!” Don’t we have to slash our prices, have a big sale, help our clients with payment plans?

The answer is “sometimes”. But if you slash your prices so much that you lose money on every sale, how is that going to help you?

Joe was a very polished, profession attorney who specialized in financial fraud issues (he must be really busy right now!) and worked on a contingency basis. He was struggling with his budgeting because he would work on a case for as long as two years before the case was decided and he got paid.

“Do you get a retainer up front to help with costs?” I asked.

“Yes, he said, “but it’s only $1,000 and that doesn’t last very long.”

“So, why don’t you ask for $5,000?” I replied.

He started to answer and then stopped himself. He smiled and said, “Well, I guess I’ve been afraid that if I ask for too much, they’ll leave and go somewhere else.”

“If they can’t pay you what you need to live, they should go,” I answered. “You need to at least ask for what you want – you can always negotiate a bit if you need to. Why not try it?”

“You’re right,” he said, “I have three prospective client meetings this week and I’ll try asking them for $5,000 and see what happens.

He left with that idea in mind, and I looked forward to seeing him at the next class session.

The following week, he was the first one to report his progress: “You remember I had three meetings with prospective clients last week? I asked each one of them for a $5,000 retainer. And you know what? Each one of them wrote out a check for that amount with no questions asked! And now I have $15,000 in the bank!”

Another class, a young woman had an 8-week workshop business helping people with relationships. She was unhappy with her income and wanted more money.

“How much are you charging?” I quizzed her.

“$400,” she replied.

“How much would you like to charge?” I asked.

“Well…$800”, she said hesitantly.

“So this week ask for $800 and see what happens,” I suggested.

She did, they paid – and another happy client’s financial stress was reduced. I love when that happens!

Soon after that, another workshop leader told me she was unhappy with my class because she still wasn’t making enough money even though she had successfully enrolled ten people in her latest 6- week workshop.

“How much are you charging?” I asked. (Is this sounding familiar?)

“$125,” she answered.

“Is that enough money for you to live on?” I asked.

“No,” she replied, “That’s the problem!”

“Well, who picked that number?” I said.

She looked at me for a long moment, then said, “I guess I did.”

“Then pick a better number and your problems will be solved!” I said.

Every business owner needs to pick two important numbers in their business:

1. How many people do you want to serve each month?
2. How much money do you plan to charge them?

Multiply these two numbers and see if it gives you enough money to pay your bills comfortably, save for the future, pay off your debts, buy a house, go on vacation, and live the life you desire.

If not, pick another number!

Please feel free to copy this article and use it wherever you like. Just include the following “author box” for attribution:

Chellie Campbell is the creator of the Financial Stress Reduction® Workshops, and author of The Wealthy Spirit and Zero to Zillionaire. She has been prominently quoted as a financial expert in the Los Angeles Times, Good Housekeeping, Lifetime, Essence, Woman’s World and more than 50 popular books. She can be reached at Chellie@chellie.com

Opportunities:
Here are the links to find out about Financial Stress Reduction® - Live Workshops, Telecourses, Coaches in your area, daily pages from “The Wealthy Spirit”, all available at www.chellie.com.

Chellie’s Financial Stress Reduction® Telecourses will begin May 6th and 7th helping people make more money and have more time off for fun, too! Small class sizes mean not everyone can participate in the next session.
– Fill Out This Form Now!

Live Financial Stress Reduction Workshops in your area: We have an amazing team of Financial Stress Reduction® Coaches who can help you survive the storms and take advantage of the new opportunities surrounding you right now. Find the next live workshop in your area: Click here http://www.chellie.com/financial-workshops-local.html

Don’t see your city? Become a certified Financial Stress Reduction® Coach yourself! Our next training will be held April 7-11, 2010. We’d love to have you join us! For details, click here http://www.chellie.com/financial-certification-program.html

Want to be friends on Facebook? Click here: http://www.facebook.com/profile.php?v=feed&id=582747567#

Are you a Fan? Join Chellie’s Facebook Fan page – Click here:
http://www.facebook.com/pages/Chellie-Campbell-Fans/93209911362?ref=ts

My Twitter address is www.twitter.com/chelliecampbell

The DOLPHIN CLUB

This is one of the best subscription values on the web today! For only $25 per month, you can join with other Dolphin Business Leaders, advertise your products and services, network, and share ideas in our private Forums. Only Dolphin Club members are eligible to receive our Affiliate 20% referral bonuses, and will receive advance notice and discounts on all workshops and special events. Our membership continues to grow, and our web site gets over 100,000 hits per month. If you want to find a wonderful business professional, be sure to check our listings on the home page at www.chellie.com.

Bonus Gift for April 2010: Nancy Barry-Jansson of Co-Creation Cafe Interviews Chellie. You must be a Dolphin Club member to download this interview.

The Dolphin Club is an exclusive club for graduates of the Financial Stress Reduction® Workshops. For information, contact Chellie@chellie.com.

Wealthy Spirit Wisdom Recommends:
www.DearReader.com – Join Suzanne Beecher’s online book clubs, choose the type of books you like to read and each week you can sample a new book in your email. There’s always something fun going on – contests, new books, recipes, and Suzanne’s daily messages are terrific! I have been a member for years and get non-fiction, science fiction, and business book samples every day – it’s awesome!!

CHELLIE’S UPCOMING APPEARANCES:

Television:

Chellie on ABC TV: From a 3-year old online interview with Media Bistro on Financial Advice for Freelancers, ABC TV News contacted me to appear on their cable show “Good Money” on Monday, January 18th. To see the video, go to
www.abcnews.com/video/playerIndex?id=9596427

Live Events:

April 7-11, 2010 Redondo Beach, CA: Become a certified Financial Stress Reduction® Coach yourself! Our next training will be held April 7-11, 2010. We’d love to have you join us! For details, click here http://www.chellie.com/financial-certification-program.html

April 21, 2010: Chellie has a return engagement speaking to Women in Travel at the Valley Inn in Sherman Oaks, CA on Financial Stress Reduction. We’d love to have you join us! For details, contact Stephanie Salinsky at getoutoftowntrvl@sbcglobal.net

May 22, 2010 Albuquerque, New Mexico: Chellie is making a rare appearance doing a one full day “Power, Passion, and Profits” Seminar for National Association of Women Business Owners (NAWBO) New Mexico Chapter. We’d love to have you join us! For details, go to http://www.nawbonm.org/events/power-passion-and-profits/

Radio, Teleclasses & Print:

April 2, 2010 Moms Making a Million radio show: This show airs every Friday morning at 8:00 am PT and Chellie’s segment will be in the middle of the show. Go to http://www.blogtalkradio.com/momsmakingamillion for info and to listen in!

April 6, 2010 1:00 – 2:00 pm on Blog Talk Radio: Chellie is the special guest of two Certified Law of Attraction Life Coaches, Kathleen Martin and Estra Roell, discuss Abraham-Hicks and getting into the Vortex where all cooperative components are assembled for deliberate creators. To listen live, go to http://www.blogtalkradio.com/estraroell.

Print: Chellie’s article “Selling is Serving” was featured in the June “How to Make More Money in Your Coaching Business” issue of Choice, the magazine of professional coaching.

Podcast: Chellie Interviewed by John Assaraf, author of The Answer and featured teacher in The Secret – audio now posted at ww.chellie.com under “Press Room”. John and I had a great conversation about money, business, and success – at the end of it, he said, “You're a breath of fresh air! I love your attitude and the wisdom you've imparted around the world."

Author, Speaker
Chellie Campbell

The next Financial Stress Reduction® Workshop Telecourses are beginning soon:  

8 Monday Evenings
5:00 – 7:00 p.m. (Pacific Time)
• May 3 – June 28, 2010

8 Tuesday Afternoons
12:00 -2:00 p.m. (Pacific Time)
• May 4 – June 29, 2010

 A LITTLE ABOUT CHELLIE . . .

Chellie Campbell is the creator of the popular Financial Stress Reduction® Workshops, and the author of The Wealthy Spirit and Zero to Zillionaire, both published by Sourcebooks, Inc. She is one of Marci Shimoff's “Happy 100” and I of 18 who wrote a story for Marci’s current NYT bestseller Happy for No Reason. Chellie contributed stories to Jack Canfield’s recent books You’ve Got to Read This Book! and Life Lessons from Chicken Soup for the Soul , and is featured in How to Run Your Business Like a Girl by Elizabeth Cogswell Baskin and Money, A Memoir: Women, Emotions, and Cash by Liz Perle. She is prominently quoted as a financial expert in The Los Angeles Times, Pink, Good Housekeeping, Lifetime, Essence, Woman’s World and more than 40 popular books. For more information, visit her web site www.Chellie.com or email her at Chellie@Chellie.com.

CONTACT CHELLIE!
Chellie can be reached at chellie@chellie.com or call 310-476-1622.
Chellie Campbell
Campbell Consulting Company
409 Bonhill Road, Los Angeles, CA 90049
Author, "The Wealthy Spirit" (Sourcebooks, 2002)
and "Zero to Zillionaire" (Sourcebooks, 2006)
Financial Stress Reduction® Workshops
www.chellie.com
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