The Business of Books

“Chellie, you’re a successful published author – can I take you to lunch and pick your brain about the book business and how to get my book published?” I can’t tell you how many requests like that I have had since The Wealthy Spirit and Zero to Zillionaire were released in 2002 and 2006 respectively. After awhile, I was getting too fat from all that lunching out, and wrote it all up in a book publishing report (available free to all Dolphin Club members). Here are some interesting book industry statistics from that report: 2% of the 200,000 books published each year become bestsellers. 84% of the bestsellers are published by the 5 largest New York publishers. 2 out of 10 books published make a profit for the publisher. In 2004, 950,000 … [Read more...]

It’s Not Net-sit, It’s Not Net-eat—It’s Net-work!

If you are in business for yourself and working from home, you are likely to get lonely sometimes. You have no office cohorts, no company cafeteria, no water-cooler or lunchroom to hang out in and chat with folks to ease a stressful day. The evil temptations arise then: somehow the refrigerator door opens of its own accord and ice cream jumps out into your bowl as if by magic. The television or radio clicks on (by itself) and that talk show is just so interesting today, and look! It’s about people in home-based businesses, too, so you convince yourself it’s work-related. Or you get lost in research, i.e., surfing the web…ahhh, and where did the day go? I’ve been so busy! But how come I didn’t make any money? The answer to this problem is … [Read more...]

Marketing or Selling? Do You Know the Difference?

“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two? It will cost you a lot of time, energy, and money if you don’t. I learned this lesson the hard way when I hired a woman to help me make sales in my workshop business. Madeleine was bright, fun, and energetic and I was very optimistic about her being able to enroll additional people for my Financial Stress Reduction® Workshops.  But I soon found out that although she was happily marketing me wherever she went, she wasn’t making any sales. She attended lots of networking … [Read more...]

Money Affirmations That Make You Money!

“Chellie, an editor is interested in your book!” my agent, Lisa Hagan, exclaimed happily.  “I sent her a bunch of proposals, and she returned all of them to me except for yours!  Now she wants to talk to you.” My heart was thumping and my breath came fast.  This could be the break we’d been waiting for.  Lisa and I had been working together to find a publisher for my book, “The Wealthy Spirit” for over a year, through endless rounds of interest, rejections, almost-deals, and deals that fell through. “Deb likes your book, but has some changes to suggest,” Lisa went on.  “Here’s her number.  Good luck!” I tried to calm down and dialed Deb’s number.  We introduced ourselves and chatted pleasantly for a few minutes.  Then I asked the fateful … [Read more...]

Party Networking or “Are You George?”

I love advertising my business through networking with other upbeat business people.  There are many networking groups in every city—trade organizations, Chambers of Commerce, Rotary Clubs, national associations, etc. But you don’t have to restrict yourself to business organizations.  Parties are unofficial networking groups.  One January, I was invited to a friend’s New Year’s Day party, and I only knew a few people there.  My friend, Victoria, introduced me to a woman friend of hers who was reading my book and enjoying it. “You have to meet George!” she told me.  “He has your book and he has been faithfully reading it one page every day.  He would love to meet you.” Well, I always enjoy talking to a fan—I will go out of my way to find … [Read more...]