The Benjamin Franklin Close

Updated insider information by Chellie Campbell, author of “The Wealthy Spirit: Daily Affirmations for Financial Stress Reduction” 312-November 8 “Much ingenuity with a little money is vastly more profitable and amusing than much money without ingenuity.”—Arnold Bennett When I can’t decide whether or not to do something, I use a sales technique called “The Benjamin Franklin Close.” (I don’t know why it’s called that.) I take a piece of paper, draw a line vertically down the middle of it, and label the left hand column “Pro” and the right hand column “Con.” I write down all the reasons I can think of for taking the action in the left column, then all the reasons for not doing it in the right. By the time I am finished, it is clear … [Read more...]