It’s All About PR

“After you’ve written your book, found an agent, gotten a publisher, and your book is finally in the bookstores, five percent of your work has been done.”—Jack Canfield You learn that, in the book world, PR is everything.  When you walk into a bookstore, you are walking into a treasure house of 140,000 books.  Online at, there are some 3 million books.  Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then, tucked into a small shelf on the bottom left, there is your one-and-only, your own beautiful book.  Ahhh, you sigh, your book, your … [Read more...]

We Have Met the Nightmare Boss—and He is Us

“What are you crying about?” asked the Scarecrow. “Somebody pulled my tail!” cried the Cowardly Lion. “You did it yourself,” said the Scarecrow.—from The Wizard of Oz, by L. Frank Baum In the spring of 2006, my new book, Zero to Zillionaire, was released by my publisher, Sourcebooks. Then in the fall, after many months of planning and creating with my fabulous team at Accent Digital, I upgraded my web site and introduced my online subscription-based Dolphin Club. In between these two big projects, I kept up with teaching my workshops three days a week, speaking at organizations, attending networking meetings, managing my 800+ emails per week, writing newsletters, making phone calls, enrolling the next workshops, writing articles for … [Read more...]

The Business of Books

“Chellie, you’re a successful published author – can I take you to lunch and pick your brain about the book business and how to get my book published?” I can’t tell you how many requests like that I have had since The Wealthy Spirit and Zero to Zillionaire were released in 2002 and 2006 respectively. After awhile, I was getting too fat from all that lunching out, and wrote it all up in a book publishing report (available free to all Dolphin Club members). Here are some interesting book industry statistics from that report: 2% of the 200,000 books published each year become bestsellers. 84% of the bestsellers are published by the 5 largest New York publishers. 2 out of 10 books published make a profit for the publisher. In 2004, 950,000 … [Read more...]

It’s Not Net-sit, It’s Not Net-eat—It’s Net-work!

If you are in business for yourself and working from home, you are likely to get lonely sometimes. You have no office cohorts, no company cafeteria, no water-cooler or lunchroom to hang out in and chat with folks to ease a stressful day. The evil temptations arise then: somehow the refrigerator door opens of its own accord and ice cream jumps out into your bowl as if by magic. The television or radio clicks on (by itself) and that talk show is just so interesting today, and look! It’s about people in home-based businesses, too, so you convince yourself it’s work-related. Or you get lost in research, i.e., surfing the web…ahhh, and where did the day go? I’ve been so busy! But how come I didn’t make any money? The answer to this problem is … [Read more...]

Marketing or Selling? Do You Know the Difference?

“I don’t care how many degrees you have on the wall, if you don’t know how to sell, you’re probably going to starve.”—George Forman A lot of business owners think they are selling, when really all they are doing is marketing. Do you know the difference between the two? It will cost you a lot of time, energy, and money if you don’t. I learned this lesson the hard way when I hired a woman to help me make sales in my workshop business. Madeleine was bright, fun, and energetic and I was very optimistic about her being able to enroll additional people for my Financial Stress Reduction® Workshops.  But I soon found out that although she was happily marketing me wherever she went, she wasn’t making any sales. She attended lots of networking … [Read more...]